In terms of their buying decisions, big & bulky has been replaced with convenient & compact.
Another thing millennials are looking out for these days is packaging that tells them what exactly is in their food. No generation to date, has been so into reading the back of the label. Nutrition levels & shelf life have taken a whole new meaning to this on-the-go generation.
At the same time, they are not shying away from frozen or prepped foods and while looking for packages that can be opened and transported as easily as possible! Cause who has the time to buy storage containers anymore ?
For manufacturers this means clearly steering their packaging to more “flexible” pastures. These flexible packages meet all their needs and at the same time can be designed creatively to catch their short attention span.